Almost all phone-makers, including Apple, Samsung and Google, refresh their products every single year. This now-standard product cycle is a problem and it needs to stop. The manufacturing and shipping of new phones — not to mention the disposal of old handsets — is a significant environmental drain, and I believe it’s a major reason why phones continue to feel stagnant and boring. By switching to a longer update cycle of two or even three years, phones could become exciting again and tech firms could give the planet a much-needed break. Let me explain.
The tech industry runs like clockwork, especially when it comes to phone launches. We know Apple will release new iPhones in September, Samsung launches new Galaxy S-series phones in January or February and Google will debut its new Pixels sometime in late summer. This predictable cycle means that there’s always a flashy new product to buy, whether you’re upgrading from a five-year-old handset or you’re refreshing every year to ensure you always have the latest, greatest tech in your pocket.
It’s a money-making exercise, designed to make you crave the next best thing and give more of your hard-earned cash to both the phone manufacturers and the cellular network providers you’re likely buying from.
The biggest problem with these quick update cycles is the environmental drain they cause. The electronics industry is a dirty one. From the mining of rare minerals and the factories and production lines to the shipping of the products themselves, the environmental impact of your phone is huge. While most companies now tout the use of recycled materials in their phones and recyclable packaging, the most effective way to reduce environmental impact would simply be for tech firms to release new models less frequently.
If you take good care of your phone, you can reasonably expect it to last several years. Manufacturers like Google and Samsung have even increased the support periods for their phones to seven years or more, meaning the phone you buy today will be safe to use into the 2030s. Releasing phones less often would encourage people to hold onto their devices longer, keeping devices out of landfills and requiring fewer resources to produce and ship new phones every year.
This longer support period also makes it more feasible to buy older phones on the used market when you need an upgrade, knowing that even last year’s phones may still have many years of use ahead of them.
But the other problem I feel we’re facing is how predictable and, dare I say, boring phones are these days. Bigger screens, higher-resolution cameras and more powerful processors are the headline features year after year, and genuine innovation seems to have been abandoned in favor of box-ticking incremental upgrades. The Galaxy S25 Ultra is a great phone, but it’s not wildly different from the Galaxy S24 Ultra before it, the S23 Ultra before that or the S22 Ultra before that. The iPhone 16 Pro isn’t much different to the 15 Pro, beyond the addition of a rather weird and arguably redundant camera button. I hoped that foldable phones might spark some excitement in the industry, but that hasn’t happened yet, despite almost all the major phone players having launched their remarkably similar takes on bending displays.
Then there’s generative AI on phones, which seems to be the biggest selling point on most models right now — especially the Pixel 9. But after months of testing the Pixel 9 Pro, I really can’t say I found its AI skills to be anything more than a forgettable novelty. Fellow mobile expert Lisa Eadicicco agrees, while a CNET survey confirmed that the biggest factors people consider when choosing a phone are camera quality, storage and battery life.
The Galaxy Z Fold 5 isn’t a huge upgrade over last year’s Z Fold 4.
With a two- or three-year update cycle, companies could hold on to those new features for longer, making the eventual launch of a new model seem like a bigger deal, with more valuable upgrades that we’d be excited to get hold of. I sat through Samsung’s Unpacked event last year where the Galaxy Z Fold 6 was unveiled. It was a slight upgrade over the Z Fold 5, but when I compared it to the original Fold launched in 2019 the difference is huge.
Phone companies could adopt a similar model to the games console or camera industry. Sony took seven years to fully replace the PS4 with the PS5, while Canon replaced its 2016 5D Mark IV with the EOS R5 in 2020. And both the PS5 and the Canon R5 offered vast upgrades over their predecessors, dramatically changing the ways we used them and justifying the expense in upgrading. I spent thousands buying my Canon R5 when it launched. I wouldn’t have done that if I knew it would simply be replaced next year.
The update cycles between new games consoles is usually at least a few years.
Few of us replace our TVs every year, or our cars, or our laptops, instead waiting for meaningful moments to change things up when that new technology — be it electric power in your car or 8K HDR in your TV — means we’ll really see a benefit. These are items we may keep for at least five years before upgrading and the same should be true of our phones.
Releasing new flagship phones every two or three years would not only reduce the industry’s environmental footprint, but by holding on to and refining those products, the launches would be much more exciting. And I miss the excitement.
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