If you’re an iPhone user looking for a smartwatch, you’d be hard-pressed to find a better option than the Apple Watch. Thanks to its seamless iPhone integration and consistent software updates, the Apple Watch is both a powerful companion device and a great health ally allowing you to keep tabs on your vitals and help you achieve your fitness goals. While choosing an Apple Watch might seem straightforward, there are several models to consider; each one catering to different needs, budgets and lifestyles. To help you decide which one is right for you (and your family), we’ve ranked our favorite based on features, performance and value.
What is the best Apple Watch?
The Apple Watch Series 10 takes everything great about its predecessors and elevates it. Compared to the Series 9, it offers a larger, brighter screen without adding bulk (it’s actually lighter), more power under the hood and faster charging than any other Apple Watch, including the Ultra 2.
While its features may not drastically differ from the Series 9, its next-gen processor ensures it will likely outlast its predecessor in terms of software updates. It also includes a few more subtle upgrades, like voice isolation for calls, music playback and a depth gauge with a water temperature sensor for aquatic activities.
Best Apple watches for 2025
Like
- Incredibly light on the wrist
- 1Hz refresh rate = ticking second hand!
- Voice isolation on calls is excellent
- Bigger screen makes readability better on the smaller size case
- Sleep apnea notifications at launch
Don’t like
- No improvements to battery life
- No significant changes to Double Tap
- Smallest 42-mm size might still be too big for some wrists
The Apple Watch Series 10 takes a winning formula and updates it for the Apple Watch’s tenth birthday. It is slimmer and lighter than earlier Apple Watches, with two new case sizes: 42-millimeter or 46-millimeter. The wide-angle OLED screens make the watch brighter when looking at it off-axis. And the LTPO3 technology also brings a ticking second hand to the always-on display. The Apple Watch Series 10 also comes with sleep apnea notifications, which can detect signs of this potentially dangerous condition over a 30-day period.
Battery life is still rated for 18 hours, though you can push it to a day and a half with lighter use. The Apple Watch Series 10 now has even faster charging though, which makes up for the battery life somewhat, able to charge to 80% in 30 minutes. Overall, it’s an incredibly polished smartwatch and the best choice for most iPhone owners.
Like
- Lower price
- Same performance as the Series 8
- Car-crash detection for additional safety
Don’t like
- No always-on display
- No QWERTY keyboard
- Most new features can be found on older watches too
The Apple Watch SE retails for $250, but you can regularly find it discounted to $200 or less, which makes it an excellent choice for the budget-conscious buyer. Expect most of the same features found on more expensive Apple Watch models like the Series 9, including activity tracking, third-party apps and safety features like Emergency SOS. It does miss out on an always-on display and heart-health features like the ECG.
Like
- Incredibly bright screen
- More accurate dictation and on-device Siri
- 64GB storage means more space for music and apps
- Double Tap is very useful
Don’t like
- Battery life is the same as first Ultra
- Limited recovery metrics
The Apple Watch Ultra 2 is Apple’s best smartwatch, with a tough titanium construction and an Action button to quickly start workouts or launch apps. It has the brightest screen of any Apple Watch at a maximum of 3,000 nits which makes it incredibly easy to see when adventuring in the great outdoors. For adventurers and athletes, it also has a built-in siren for safety and a dual-band GPS for accurately tracking your route. LTE is also onboard so you can venture out without a phone and still stay connected.
Though it’s designed to be an outdoor watch, the Apple Watch Ultra 2 is still a fantastic all-around smartwatch. Inside is the same S9 chip as found on the Apple Watch Series 9 which supports gestures like Double Tap and allows the watch to process Siri commands on-device. This means you can use Siri without being online and later in the year you’ll be able to ask the voice assistant for health data. Like earlier Apple Watches, the Ultra 2 also comes with a blood oxygen sensor, electrocardiogram app, fall detection and emergency SOS. The battery also lasts at least twice as long as all other Apple Watch models. It’s only compatible with the iPhone, so if you have an Android phone, you’ll want to look at another option on this list.
Other Apple Watches we tested
While no longer sold directly by Apple, the Apple Watch Series 9 is still a strong option if you can find it. Stores like Best Buy and Target often have it in stock for around $100 less than the Series 10. You’ll miss out on the larger, redesigned screen and ultra fast charging, but it still includes key health features not available on the cheaper SE, like the ECG app, temperature sensing and sleep apnea notifications.
Factors to consider when buying an Apple Watch
All Apple Watches share the same core DNA: a square screen with rounded edges, a rotating crown, interchangeable straps and Apple’s WatchOS with Siri integration. The differences lie in the details; things like advanced health sensors, durability, battery life and screen size. And, of course, price.
Budget: If you’re on a budget and want the best deal, it might be worth waiting for major discount days like Black Friday when most retailers, including Apple, offer sales or gift card cash back incentives. Another way to cut costs is by purchasing a refurbished Apple Watch directly from Apple. They come with the same one-year warranty as new models, eligibility for AppleCare and a 14-day return window.
Design: There are a lot of ways to customize your Apple Watch, including different finishes and watch bands. But dressing up your Apple Watch doesn’t always come cheap, and some of the more premium design options like the titanium finish and stainless steel band can increase the base price by $600. You can also customize the size of your screen; older models or the 2nd SE will have the smallest option (40mm) while the Apple Watch Ultra offers the largest (49mm) display.
Battery: Battery life continues to be a major pain point for Apple Watch users, with no model going past the 3-day mark like some Android models. And while Apple has made strides in this category, it’s best to taper your expectations by accepting that you’ll probably get a day’s worth of charge (with the always on display) on most models. If that’s a deal breaker, you’ll need to splurge on the Apple Watch Ultra 2, which is the only model that lasts up to 72 hours.
Wi-Fi Only vs. Cellular: Most users will find the Wi-Fi version sufficient. It tracks workouts and makes mobile payments independently from the phone but needs to be in range of your iPhone to access some of the smart features like notifications, messaging and calls. Cellular and Wi-Fi models are only worth the splurge (an additional $100) if you plan to ditch your iPhone on a regular basis and need the watch to be a standalone device and have access to all the features. And it’s your only option if you’re buying the Ultra 2 as it doesn’t offer a Wi-Fi only option.
How we test Apple Watches
We test all our Apple Watches in the real world and focus on any new features or claims in addition to all the other features you’ll be using on a regular basis like fitness tracking and connectivity. All Apple Watches, including the cellular models need to connect to an iPhone, so we also assess how easy the companion software is to navigate.
Durability and design: Smartwatches are something you wear on your body, so we assess how comfortable they are to wear. We also know that everyone has a different-sized wrist, so we try to see how it fits and feels on a variety of people. Then we look at how it stands up to wear and tear with daily life. Some models, like the Ultra 2, offer increased durability like dust resistance or water resistance that’s suited for activities like scuba diving and where possible we’ll test this out for ourselves.
Battery: Battery life will vary depending on how you use a smartwatch, so we test battery life with a few standard tests. We see how long it generally lasts on a single charge with features that represent typical use, like the always-on display, sleep tracking and doing one outdoor workout with GPS.
Yes, you can take calls, talk to Siri, or use the Walkie Talkie feature to chat with your friends and family who also have Apple Watches, but you might get some funny looks.
Fitness and health sensor accuracy: We test the accuracy of the Apple Watch using a few different methods. The heart rate sensor for example is compared against the readings taken from a chest strap, considered the gold standard in consumer heart rate tracking, during a variety of cardio-based activities like running or cycling. We also check to see how long it takes to connect to a GPS signal when doing an outdoor workout. Other health sensors, like a blood oxygen sensor (not active on newer models), are compared against a pulse oximeter for spot readings where possible, and for the ECG feature, we tested it against a hospital grade ECG.
FAQs
What is the best alternative to an Apple Watch?
Unless you’re ready to switch from your iPhone to an Android device, it’s best to avoid Wear OS watches like Samsung’s Galaxy Watch or Google’s Pixel Watch, as they offer limited compatibility with Apple devices. Instead, consider watches that run proprietary operating systems, such as Garmin’s Venu 3 or Huawei’s Watch Fit 3. Garmin is known for its fitness-focused models for athletes, but they also offer solid smartwatch features. The Amazfit Active 2 is also worth considering for a simpler, budget-friendly option that covers the basics.
What is the best Apple Watch for kids?
The best Apple Watch for kids is the Apple Watch SE (2nd generation) with Wi-Fi and Cellular. A feature fittingly called “Apple Watch for your Kids”, allows parents to set up the watch from their own iPhones without needing a separate iPhone for the child. Parents can track the location of their kid in real time and manage who their kids can contact during what times to minimize distractions during school hours. Even if you wanted to treat your kid to one of the newer models, key features like ECG, wrist temperature and sleep tracking are disabled in this mode anyways. Read more: Apple Watch for Kids
What to know about the blood oxygen sensor
If you’ve purchased an Apple Watch within the last year, you may notice the Blood Oxygen feature in your app list doesn’t load. This is no coincidence. Apple introduced SpO2 (blood oxygen) tracking with the Series 6 but was forced to disable it in units sold after January 18, 2024, following a patent lawsuit filed by medical tech company Masimo. According to Apple’s website the company is currently appealing the ruling, so it’s possible this feature could make a comeback in the future.
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