Between Trump’s tariffs, a bird flu-related egg shortage and lingering inflation from the coronavirus disruption, grocery prices are noticeably high and expected to jump as much as 3.3% in 2025. A CNET survey shows that groceries remain the single biggest cause of sticker shock among US shoppers.
In an effort to retain subscribers and attract new ones, Blue Apron recently announced a 6-month price freeze, which has us wondering if meal kits are actually cheaper than buying the same groceries needed to make dinner.
You may have considered EveryPlate, Blue Apron or HelloFresh as a way to save time, but you likely didn’t think a meal kit subscription could save you money. To find out, I crunched the numbers the math to see how much meal kits really cost versus buying groceries at an average supermarket.
After tallying several ingredient lists for various recipes, found that some meal kits are the same price or, in some cases, even cheaper than grocery shopping depending on the service you enlist and the meals you choose.
Meal kits vs. buying the groceries
| Cost per serving (average plan) | Cost of same ingredients at grocery store | |
|---|---|---|
| EveryPlate | $6 | $5.40 |
| Blue Apron | $10 | $9.75 |
| HelloFresh | $9 | $6.55 |
Here’s a breakdown and how I got these figures.
How I did the math
I put on my math hat to see if meal kits are actually a good deal in 2025.
To see how much Blue Apron, HelloFresh and EveryPlate meals cost to make, I priced out the ingredients for two real recipes that are included in a standard subscription.
When choosing groceries, I used the cheapest version of the same or similar ingredient I could find at Shop-Rite, a budget-friendly grocery store in my area. Because meal kit recipes include only the amount of ingredients needed, I prorated the cost by how much you would actually use for a recipe, not the full price of the bottle, jar, box or bag.
I chose basic, nonorganic items unless it was otherwise specified on the meal kit recipe card or website.
How I picked the recipes
I picked steak and seafood recipes to compare since they represent the best value on most meal kit menus.
If you’re looking to meal kits as a value proposition, you’ll have to be smart about which recipes you choose. Steak, chicken and fish tend to be more expensive to cook at home than plant-based meals, so I specifically chose recipes featuring those proteins. (I also recommend you take advantage of them if you’re signing up for a service).
Not all services include steak recipes without a surcharge, but HelloFresh and Blue Apron do. Blue Apron typically offers at least one fairly high-end beef cut like sirloin steak with no added charge.
HelloFresh offers one or two beef recipes per week, but it’s usually a cheaper cut like chuck steak. Seafood options are limited with a basic HelloFresh, but I found a barramundi recipe on this week’s menu, in addition to the ranch steak with Caesar salad.
Budget-friendly services including EveryPlate don’t usually offer steak or seafood, which is how they keep prices low. For my EveryPlate analysis, I chose a cherry beef meatball and pork chop recipe.
Blue Apron presents the best value
Blue Apron’s seafood recipes including steak, salmon and trout prove to be an excellent value in 2025.
Blue Apron has the most high-end recipes of the three I chose to analyze. I picked a recipe featuring sirloin steak and another with fresh filets of steelhead trout.
When I priced out the groceries to make these meals, they clocked in at $11.26 and $8.23, respectively, with an average price of $9.75 per serving. Both meals proved more expensive to buy at the supermarket than the $8 per-serving cost for the largest (cheapest) Blue Apron plan.
As good as that sounds, Blue Apron’s largest plan is a whopping five meal kits per week with four servings each, and likely practical for most people. If you choose a more reasonably sized plan — let’s say three meal recipes with four servings each — the price per serving jumps to $9.50. That’s still cheaper than the cost of buying the groceries, but only by a little.
Add the $11 weekly shipping cost and the Blue Apron creeps over the cost of buying the groceries, but only slightly. When you consider the convenience a meal kit provides, it’s hard to argue that Blue Apron isn’t a good value in 2024.
Blue Apron vs buying the groceries
| Trout with feta, couscous and vegetables | |
|---|---|
| Ingredients: | Cost: |
| Steelhead trout filets, 10 oz | $11.50 |
| Pearl couscous, 1/2 cup | $2 |
| 4 oz. grape tomatoes | $1.25 |
| 1 red onion | $1.29 |
| Crushed pepper flakes | $0.10 |
| Feta cheese, 1/2 oz | $2 |
| Spice blend, 1 tbs | $0.25 |
| Green beans, 6 oz | $3 |
| Roasted sunflower seeds, 2 tbs | $0.50 |
| Pitted niçoise olives, 1 oz | $0.64 |
| Total: | $22.53 |
| Per serving: | $11.26 |
| Mexican steak with green beans and sweet potatoes | |
| Ingredients: | Cost: |
| 2 sirloin steaks, 11 oz | $7 |
| Guajillo chile pepper sauce, 1/3 cup | $1 |
| Lime, 1 | $0.50 |
| Raw pepitas, 2 tbs | $0.59 |
| Cotija cheese, 2 tbs | $0.60 |
| Sweet potatoes, 1 lb | $3 |
| Green beans, 6 oz | $3 |
| Smoky spice, 1 tbs | $0.25 |
| Garlic, 2 clove | $0.20 |
| Worcestershire sauce, 2 tbs | $0.46 |
| Total cost: | $16.55 |
| Per serving: | $8.23 |
HelloFresh was the worst value, but not by much
HelloFresh meal kits cost $10 per serving but only around $6.50 per serving if you were to buy the groceries yourself.
HelloFresh might be the most popular meal kit service, but it was also the worst value of the three. I chose a barramundi recipe and chuck steak meal kit to compare with local grocery prices.
By my calculations, HelloFresh meal kits would cost just $6.55 per serving to buy the groceries and make the meals yourself. That’s about $2.50 cheaper than HelloFresh’s average meal plan of $9 per serving, and that’s all before factoring in your weekly delivery cost of $11. If you were to spread that shipping fee out across two or three meal kits, the actual per-serving cost is more like $11 to $12.
HelloFresh may have one of the largest weekly menu of meal kits and user-friendly ordering interface, but as it turns out, the popular service doesn’t offer as much value as other meal kit companies.
HelloFresh vs buying the groceries
| Barramundi with lemony carrots & couscous | |
|---|---|
| Ingredient: | Cost: |
| Barramundi, 10 oz | $7.56 |
| Carrots, 12 oz | $1.50 |
| Lemon, 1 | $0.57 |
| Cumin, 1 tsp | $0.23 |
| Israeli Couscous, 2.5 oz | $0.75 |
| Cilantro, ¼ oz | $1 |
| Garlic, 2 cloves | $0.20 |
| Chili flakes, 1 tsp | $0.23 |
| Veggie stock concentrate, 1 packet | $1 |
| Total: | $13.04 |
| Per serving: | $6.52 |
| Balsamic-glazed steak tagliata | |
| Ingredient: | Cost: |
| Potatoes, 12 oz | $1.50 |
| Lemon, 1 | $0.57 |
| Italian seasoning, 1 tbs | $0.50 |
| Garlic powder, 1 tps | $0.23 |
| Ranch steak, 10 oz | $6 |
| Mixed greens, 2 oz | $0.70 |
| Caesar dressing, 1.5 oz | $0.45 |
| Croutons, 2 oz | $1.00 |
| Parmesan cheese, 3 tbs | $1.50 |
| Balsamic glaze, 5 tsp | $0.80 |
| Total: | $13.17 |
| Per serving: | $6.59 |
EveryPlate is a good deal, about the same as buying groceries
EveryPlate meal kits clocked in at $5.40 per serving when ingredients were purchased at the store. That’s just a hair cheaper than the service, making it a great value if you’re trying to save time and energy.
EveryPlate’s two meal kits cost $4.98 and $5.82 when purchased a la carte at the grocery store, which averages out to $5.40. That’s just 60 cents less than the per-serving price of EveryPlate’s meal kits, which cost $6 per serving no matter which plan you choose.
Add the $10 shipping cost per box and the meal kit cost creeps up a bit, but it’s still around the same price as buying all the groceries yourself.
EveryPlate’s meal kit menus don’t feature much in the way of steak or seafood so you can expect more budget-friendly proteins such as chicken, ground beef and pork chops. EveryPlate meals are also easy to make and satisfying, making it our top pick best cheap meal kit service in 2024.
EveryPlate vs buying the groceries
| Cherry meatballs with zucchini and garlic mashed potatoes | |
|---|---|
| Ingredients: | Cost: |
| Potatoes, 12 oz | $1.50 |
| White bread, 2 slices | $0.50 |
| Zucchini, 1 | $2 |
| Ground beef, 8 oz | $3.50 |
| Cherry jam, 1 oz | $0.85 |
| Garlic powder | $0.10 |
| Sour cream, 4 oz | $1 |
| Soy sauce, 1 oz | $0.50 |
| Total | $9.95 |
| Per serving | $4.98 |
| Smothered pork chops with potatoes and carrots | |
| Ingredients: | Cost: |
| Carrots, 12 oz | $1.50 |
| Potatoes, 12 oz | $1.50 |
| Yellow onion, 1 | $1 |
| Scallions, 2 | $0.50 |
| Boneless pork chops, 10 oz | $4.93 |
| Chicken stock concentrate | $1 |
| Cayenne pepper | $0.25 |
| Sour cream, 4 oz | $1 |
| Total | $11.63 |
| Per serving | $5.82 |
To get the most out of your meal delivery, see my guide to hacking a meal delivery subscription in 2025.
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